As an SEO consultant for wedding businesses, I get questions all the time from my clients and community like ‘Will this (insert complex SEO tactic they picked up from a blog post here) help rank my website?’ Usually the tactic is either advanced or just plain hard to execute and it is totally overwhelming to them.
Maybe you can relate.
Funny enough, I find that some of the best ranking tactics are actually the simplest ones, like fully leveraging your membership profile in the directory of every association or networking group you belong to. These tips are so insanely simple, there is just no excuse not to act on them today 🙂
How to Maximize Your Profile’s SEO Value
1. Add Your Website Link
If an organization has a public member directory with individual profiles for each member, they usually include a link to that member’s website.
That link means something. Search engines love to see quality websites in your industry linking to your website. It shows them that your company is relevant and important in your field. It’s kind of like a vote for your website. Get enough of these votes and, in time, your rankings will rise.
So if you haven’t already provided a link to your website in your member profile, add it right now.
2. List the Correct Website Link in Your Profile
On that note, you can take it one step further by making sure that the website address you provide in your profile is actually the correct one.
How do you know what the correct one is? Search for your business name in Google, just like a new visitor would, not as an admin logged in. Click on your website listing to visit your site. Look at your browser’s address bar. Does your website address show a “www” before the domain name or does it display your website without the “www”?
In the above image, you’ll see what my website displays. There is no “www” in my domain name, so the correct version of my website would be http://brideappeal.com, not http://www.brideappeal.com. See the difference?
No, it doesn’t matter which version you use, the www or non-www. Just use the same one every single time and it should match the one that the public sees when they visit your website.
If you use the alternate version, you’ll dilute your SEO efforts and won’t get the full benefit you can, so try to always be consistent with this practice.
3. Include Keywords in Your Bio
Some member profiles include a brief description about your company or a mini bio for the owner. Take full advantage of this.
Usually I see this space somewhat wasted with jargon and taglines. (Ok, maybe your tagline is freakin’ awesome, but it may not add any SEO value.)
That space, no matter how tiny, matters big time because Google in particular reads the text that surrounds a given link to further determine what topic that link is about. This then reflects on your website and what you get ranked for.
In other words, the text surrounding your website link is one of many ways that Google interprets what subject matter your website is about and it uses that to decide which keyword searches your website should rank for. (I’m simplifying this, of course, and it’s certainly not the only signal or factor involved in rankings.)
That means, if you want your website to rank for topics that make sense for your business, then the words surrounding your website link should probably revolve around that topic.
So, for instance, if you want your website to rank for “Seattle wedding planner”, then it would be beneficial for you to mention those keywords in your profile description that appears nearby your linked website address.
Don’t make the mistake of getting too spammy with this tip by cramming a bunch of keywords into your description. You can naturally incorporate your primary keyword into your profile bio while still sounding human, such as:
“ABC Consulting is a Seattle based wedding planner obsessed with outdoor weddings. We bring the indoors outside and create stunning, natural settings for our couples.”
That’s it! 3 insanely simple and actionable tips for getting more SEO value out of your existing membership directory profiles.
Now, take a few minutes to implement these ideas if you haven’t already for each and every membership directory profile you have across all your networking groups, associations and other industry organizations.